政策新闻

的 IAB works to build a sustainable future for digital advertising, which means promoting best practice in regulation and 标准 and engaging with policy makers across government

更多关于我们的价值观
Supporting SMEs, regions and the digital advertising ecosystem

国会议员 & Peers back IAB pledges supporting smart regulation of ad-funded internet

A cross-party group of 国会议员 and Peers have committed to IAB UK pledges to back smart regulation, supporting SMEs and local journalism and maintain an ad-funded internet. 前还部长马特·沃曼议员, Chair of the House of Lords Communications and Digital Committee 的 Rt Hon Baroness Tina Stowell, and Labour Party Whip 的 Rt Hon Mark Tami MP are just some of the growing cohort of 国会议员 and Peers who have pledged their commitment.

IAB英国会员出席政策活动

我们的政策愿景

的 IAB's vision for effective regulation is that the right 标准 and 工具 are in place, with buy-in across the digital advertising supply chain, so that businesses can identify responsible partners and uphold 最佳实践.的 IAB金标准 sits at the heart of this framework of industry-led regulation.

的 Online Advertising Taskforce offers an opportunity for adland to shape its future

为活动写作, our Head of 政策 and Regulatory Affairs, Christie Dennehy-Neil explains why while regulation may not be a priority for many in the year ahead, it's still in adland's interest to stay up to date

在IAB活动上的演讲者

常见问题: 的 Online Advertising Taskforce’s Action Plan

专责小组 公布行动计划 detailing how industry and government will collaborate to address illegal ads and protect children from harmful ads. Head to our 常见问题 for more information on the steps outlined and how we will be working with our members to deliver on the objectives - including bolstering support for the dsn彩乐园网址.

我们的优先级

We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below.

还

网络广告政策

我们与还的沟通, the lead department for advertising policy, including our response to its review of online advertising regulation.

IAB活动参与者

立法

阅读网络安全法案, the Data Protection and Digital Information Bill as well as the Digital 市场, 《dsn彩乐园网址》.

议会

公共事务

Discover how we've proactively engaged policy-makers, including regularly hosting events in 议会 as well as participation in debates.

TCF

透明度 & 同意框架

See all of our up-to-date information on IAB Europe's 透明度 and 同意框架.

图标

数据、隐私和图标

我们的工作 responding to the Information Commissioner’s Office report into ad tech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code.

咨询回复

咨询回复

A library of our responses to consultations from various government departments, 专责委员会及监管机构.

金标标志

dsn彩乐园网址

Our own industry standard is 的 dsn彩乐园网址, which is open to all IAB UK members who buy and sell digital media.

亚撒

自律

A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the 亚撒 works.

CMA

市场 & 竞争

Our engagement with the 竞争 and 市场 Authority's study into competition in digital markets and online advertising, 以及政府的回应.

1

HFSS在线广告禁令

Read our work on the online ad ban of ads for products high in fat, sugar and salt.

GDPR

GDPR & 隐私

All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation.

dsn彩乐园网址消息

Here you can view all of the material published by our policy team as well as general news updates from IAB UK. 

An Overview of the UK’s Digital Advertising Industry

Download an overview of how digital advertising works, its economic benefits and how it is currently regulated

现在就读
IAB成员在活动中建立联系

保持联系

If you have any further questions on any of our policy and regulatory affairs work, feel free to 联系 our policy team.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.